How to attract Employers to Youth Apprenticeship: A Three Part Framework
Description
Youth apprenticeship is a talent development strategy where employers hire and train young people to fill their hiring pipelines. However, youth apprenticeship (YA) program leaders often find that recruiting and retention of employers is the hardest part of their work. YA programs typically understand why apprenticeships can benefit youth, but they are not as experienced at appealing to the motivations of the businesses that hire them. Also, employers’ motivations vary across regions, industries – even within the same industry. This brief answers two key questions facing YA program leaders: What motivates employers to participate in training programs, and what strategies can be used to appeal to those motivations?