Social Media Strategy Guide and Toolkit

This toolkit discusses social media best practices and outlines 4 key steps:

1. Know your audience and tailor your social media strategy;
2. Determine which platforms to use;
3. Make a plan and set goals;
4. Track your metrics and adjust accordingly- such as reach, impressions, website clicks, etc.

The discussion moves to how you can easily use these tips to evaluate your strategy’s effectiveness, provides additional tips, content ideas and resources for successful social media management.